Developing your crowdfunding concept and campaign name

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Crowdfunding campaigns centered around a creative concept tend to capture the attention of potential donors and typically raise more funds.

In this article, we will show you how to make use of various fundraising opportunities throughout the year and even how to raise funds to support a cause on your birthday!

Coming up with a creative concept

Whether you are raising funds for a person or to support a charity, crowdfunding allows individuals the freedom to come up with their own creative ideas to relay their message and promote their cause.

Take a look at these creative BackaBuddy campaigns that went the extra mile

In 2018, Andrew Patterson pledged to climb Table mountain every day for a year with his 365 Ubuntuclimbs campaign to raise funds for Habitat for Humanity, One Life for Kids and The Sunflower Fund. By sharing daily video updates on his social media and inviting members of the public to join him on his hikes, Andrew managed to raise over R380 000 on BackaBuddy.

Andrew Patterson

In 2018, founder of Rise18, Zanele Hlatshwayo from Soweto, participated in 18 marathons, totaling over 648km to continue The South African Depression and Anxiety Group’s national suicide toll-free hotline in honor of her late father who took his own life due to depression. Read more.

Zanele Hlatshwayo

In 2017, American intern, Joseph Payne, supporting the DOCKDA Rural Development Agency, climbed Devil’s Peak, Table Mountain, and Lion’s Head with his campaign to purchase bicycles for disadvantaged students in the Northern Cape who walk the same distance to school every day.

In 2019, Leilani Kuter from Roodepoort, pledged to walk 27km per day, for 27 days, covering a distance of 729km, 27 years after the rape ordeal that changed her life.

Wearing yellow, the colour her attacker wore, Leilani broke her silence to empower sexual assault and gender-based violence survivors and free them from the stigma it carries. In sharing her very personal story, Leilani was able to crowdfund over R250 000 to purchase rape kits and comfort packs for those in need.

Her bravery also caught the attention of the national media and opened up a dialogue around the ‘taboo topic’. Read more.

To raise funds for Emil Erasmus’ cancer treatment, Zane Groenewald from Pietermaritzburg, pledged to shave his hair live on Facebook when he reached his crowdfunding campaign target of R5000. Through many small donations from close family and friends, Zane exceeded his initial target.

Zane Groenewald with Emil Erasmus and his dad.

Participating in sporting events

Every year, thousands of South Africans participate in events such as the Comrades Marathon, Discovery 94.7 Ride Joburg, Little Optimist race, Iron Man, Two Oceans Marathon, colour run and the Munga to raise funds for a good cause.

Once you have paid your entry fee for the event itself, select a charity on Backabuddy and create your own fundraiser for a charity that inspires you.

In 2020, Ross Hindle took on the Iron Man 70.3 with his campaign to raise funds for his friend, Prince Chikezie, to complete his medical degree

Prince Chikezie

Byron Leggett and 5 of his closest friends took on the Comrades Marathon to raise funds to purchase a highly specialized eye tracker to allow Isabella Beck, a young girl diagnosed with Cerebral Palsy to access her communication system through her eye movements. Read more

Byron Leggett, Bryan Hellon, Teran Peyper, JP van Zittert, Greg Kilfoil and Craig Pike with Isabella Beck before the Comrades.

Supporting a cause on your Birthday

In lieu of gifts, it’s becoming a popular trend for individuals to crowdfund for various causes on their birthday. 

Founder of Animal Rescue and Rehabilitation Org Trust (ARRO), Juanita Aitkenhead created a crowdfunding campaign to raise R4800 for her organisation on her 48th birthday. Highlighting the importance and positive impact of donations in a short, emotive video, Juanita came very close to reaching her fundraising goal.

Important fundraising days to remember 

Mandela Day – 18th July 

Every year on International Mandela Day (18th of July), we celebrate not only the birth of Tata Madiba but his 67-year commitment to social justice and servant leadership.

By volunteering 67 minutes of our time, we are encouraged to act in kindness, amplify the voices of those that often go unheard, serve our local communities, churches, and charitable organizations or offer kind donations to support causes in need of support.

Learn more about Mandela Day here

Taking on the mammoth task of rescuing and maintaining the Shongweni Resource Reserve, Greg Vogt and Sara Agostini paddled 67 km on Mandela day with their crowdfunding campaign which raised over R63 000. Read more.

Greg Vogt and Sara Agostini

Giving Tuesday – 1st December

On 1 December 2019, following the widely recognized shopping events Black Friday & Cyber Monday, #GivingTuesday kicks off the charitable season when many individuals focus on their holiday & end-of-year giving.

Harnessing the power of social media & collaboration, #GivingTuesdaySA encourages individuals and non-profits alike to reach out to their communities, with the aim of creating meaningful social change and spreading goodwill.

Learn more about Giving Tuesday here

Crowdfunding at Christmastime

During the festive season, there is a noticeable increase in giving as individuals and non-profits look to spread Christmas joy. Whether you would like to raise funds to purchase gifts for disadvantaged children or host Christmas parties for the elderly, consider creating a crowdfunding campaign during the holidays.

In December 2019, Porky’s People, created a campaign to purchase gifts to the value of R200 to give the children of Thandi House, a registered non-profit children’s home a warm and memorable Christmas. Read more.

Instagram: Porky’s People

Choosing your crowdfunding campaign name

An important part of establishing your crowdfunding concept is what you decided to call your campaign.

Your campaign name should be no longer than 5 words – think of it as a title of a book. Consider the most important elements of your story, the beneficiary, and the positive impact you will create.

A catchy title could be the difference between individuals scrolling past your post or clicking through to make a donation. Remember, your campaign name is your first impression, avoid generic statements and make it memorable

Take a look at these BackaBuddy campaign names that caught our attention:

Tata to Mandy’s Tatas, My Final Year University Fees,Mobilize Maguzi, 365Ubuntu climbs, Help Kennith Hit The Road, #CodeClimber, Miracle for Maine, Save Aaron, Cancer Support in Xhosa and Masks for Medics.

Create your own crowdfunding campaign

  • BackaBuddy has supported more than 10 000+ individuals and charities in setting up crowdfunding campaigns for medical fees, tuition and various other causes in South Africa.

For more information email

Learn more about crowdfunding

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